Coffee is everything.
How often do you go outside and see people walking around with a latte in their hand? It’s practically the lifeblood of the United States and an element of our everyday lives we are loathe to go without. This is why coffee shops nowadays have to work even harder to keep up with demand. There’s a hungry audience just waiting in the wings and they want coffee that will get them through their shift or chore day. Adding a soup station, beefing up your portable items or just investing in paper coffee cups that last will help your brand stand out from the rest.
Did You Know?
Coffee is so common as to be completely mundane. That doesn’t mean it isn’t without its secrets! Three to five cups of coffee per day has been associated with a significant decline in the aging process, with a recent study suggesting it could even reduce the onset of dementia by 65%! Over 50% of the population (that’s nearly 150 million Americans) will drink espressos, cappuccino or latte coffees. Lastly, women have been found to order twice as much soup for lunch compared to men, that of which will be further explored below.
Coffee Preferences
What kind of coffee do Americans like to drink? Let’s look at some statistics. Around 30% of the population only drinks coffee ‘occasionally’, which is still a pretty nice percentage for stores looking to make their mark. It’s estimated around 35% of all coffee drinkers prefer black coffee, leaving it just the way it is to savor that strong, iconic flavor. The majority, however, prefer to add a little sugar or cream to chip away at that bitterness. Coffee cups with lids should always be considered alongside easy-to-grab creamer cups and sugar packets for maximum convenience.
Favorite To-Go Items
What do people like to bring with their coffee? Just about everything, really! Coffee cups with lids are ideal for drivers who don’t want a spill ruining their commute. Coffee stirrers are portable additions that can make mixing up a personal roast a breeze. These pair well with small creamer, sugar and flavor packets. Last, but certainly not least, you don’t want your store caught without paper sleeves. These drinks are frequently hot, after all, and many customers are raring to go!
Additional Menu Items
What else do people like to consume with their favorite mocha? You can’t go wrong with soup. Just the prior year studies found over 30% of deli operations actively planning on enhancing their soup stations to meet demand. It’s thought Americans will eat a collective 10 billion bowls of soup each year, to boot, and more and more consumer bases are eager for a coffee shop that can do it all. Popular soup recipes include chicken noodle, tomato and clam chowder, with seasonal variations like pumpkin and roast beef stew great for shaking things up.
The Ideal Coffee And Deli Station
Coffee makes a mean argument, but you’ll have an easier time convincing people when you take extra care to craft a beautiful experience. The United States imported a stunning 27 million bags of coffee back in 2014, accounting for one-fourth of all global imports. That makes it the world’s single largest buyer! Translating these incredible figures into individual stories is what separates one store from the next. Coffee cups with lids and coffee stirrers help keep your store convenient for anyone who comes through the door, be it a student in a rush or a worker about to face a long shift.
The lifeblood of the country is in your hands. How will you make sure customers are coming back for more?
