• The Craft Beer Industry What Makes It Special


    What You Need to Know About The Craft Beer Industry

      If you are someone (or know someone) who loves craft beer than you have come to the right place. When it comes to craft beer (which includes growler beer containers, such as stainless growler caps and growler pressure caps) there are many products on the market for consumers to enjoy. That said, it is important to do the research, as certain products are more popular than others during specific times of the year. Further, certain products aren’t as common as others because there is not enough of a demand from consumers. Keep reading below for some critical information regarding consumer behaviors with regards to beer, as you are sure to learn a lot about the beer industry!

      1. The craft beer market is worth billions of dollars, so there are no shortage of customers to purchase your products (such as a stainless growler, growler pressure cap or insulated growler.)

      Consider, that the U.S. craft beer market is worth $23.5 billion which means that there is great demand for beer-related products. This is important to keep in mind, as there are plenty of people that want to buy craft beer, so you are sure to find consumers for your products. That said, it is important to target consumers based on their beer interests so keep that in mind when selecting beer types and gifts for them (i.e. create a beer growler gift set for people to purchase for their significant others.)

      2. A majority of beer drinkers prefer to drink beer depending on the season, so keep this in mind when advertising a stainless growler or growler tap that relates to the weather (i.e. specialty season growlers.)

      Eighty-four percent of craft beer consumers like to choose their beer depending on the season, which means that they won’t drink certain types of beer if it’s not the appropriate season. Although this seems daunting at first, consider that you can create a craft beer for every season to directly reach out to the majority of consumers, and they will likely be very intrigued by the beer you create. Further, you can promote beer related products (such as a stainless growler or custom growlers) that are specific to each season.

      3. Research suggests that almost a majority of people prefer beer over wine so be sure to advertise your grower caps, insulated growlers, and unique growlers as they are sure to be in demand!

      Consider research from a 2016 Gallup poll, which revealed that 43% of legal drinkers prefer beer over wine and spirits. This is important to consider because it reiterates that people love craft beer and want to have access to a great variety of craft beer options. Be sure to keep this in mind when creating craft beer gifts (such as growler gift sets) or creating new season based craft beers.

    If you found these tips helpful, then you are on the right track to learning about the various benefits of advertising your stainless growler pieces and stainless kegs on the market. Be sure to keep the aforementioned facts in mind, as they are sure to help you understand the beer market to the fullest. First, research suggests that almost a majority of people prefer beer over wine so be sure to advertise all of your products. Second, a majority of beer drinkers prefer to drink beer depending on the season, so keep this in mind when advertising a stainless growler or growler tap that pertain to the weather. Lastly, the craft beer market is worth billions of dollars, so there is no shortage of customers to purchase your products.